Destination Canada (formerly the Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown corporation of the Government of Canada, they lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. As Canada’s national tourism agency, they provide the following resources to help support tourism development and marketing across the country.
- Destination Canada – experiences toolkit
- Destination Canada – determine your best customers
- Destination Canada – content playbook
- Destination Canada – brand toolkit
- Destination Canada Corporate Plan Summary 2016-2020: Seizing the Winning Conditions for Canada
The Tourism Industry Association of Canada was founded in 1930 to encourage the development of tourism in Canada and serves today as the national private-sector advocate for this $88.5 billion sector. Based in Ottawa, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.
TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector’s growth and development.
TIAC’s membership reflects partnerships among all sectors of the industry, and provincial, territorial and regional tourism associations, enabling the association to address the full range of issues facing Canadian tourism.
The Travel and Tourism Research Association (TTRA), was formed in 1970, and has over 700 members worldwide. It is an association of tourism research and marketing professionals with Chapters in the U.S., Canada, Europe, and Asia. The Canadian Chapter of TTRA is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing. The Association fosters the value and use of research in the marketing, planning and development of tourism in Canada. This non-profit organization has the following objectives:
- To serve as a forum for the exchange of ideas and information among members in research, marketing and planning through publications, conferences and networking;
- To encourage professional development and cooperation between producers and users of travel research;
- To facilitate access to sources of information to support research efforts, and to collect and disseminate research of interest to the travel and tourism industry;
- To support the continual improvement and availability of timely and relevant research for the travel and tourism industry;
- To foster the development of travel and tourism research and related curricula in post-secondary programs; and
- To promote the development and application of professional research in the travel and tourism industry.
The National Trust for Canada is a national charity that inspires and leads action to save historic places, and promotes the care and wise use of our historic environment. Our sites, projects and programs enhance community and quality of life and inspire Canadians to identify, conserve, use, celebrate and value their heritage buildings, landscapes, natural areas and communities for present and future generations.
Tourism HR Canada is a national organization working for the tourism sector in Canada, a $88.5 billion industry employing over 1.7 million people including over 500,000 youth. The organization works to identify and address labour market issues in the Canadian tourism sector. Its main goals include improving the quality and mobility of the tourism workforce and supplying tourism businesses with the labour market intelligence they need to plan for and overcome their current and future human resource challenges. In addition, Tourism HR Canada performs consulting services for all sectors in occupational training and instructional design, assessment tools and certification programs, human resource planning and strategy, and labour market research and analysis.