Eduardo R. Lafforgue brings 32 years of Destination and Tourism Development experience. Originating from Montreal with his most recent employ in Madrid Spain. Mr. Lafforgue is eager to contribute economic and strategic territorial plans to boost tourism development in the Headwaters Region.
Eduardo had directed over 80 tourism development projects in 25 countries with many high-profile clients; Antigua & Barbuda, Bermuda, St Lucia and numerous Rural Tourism Development Agencies such as IDB (InterAmerican Development Bank), IFC (International Development Corporation).
Mr. Lafforgue has acted as VP of Acquisitions for Intrawest Europe and worked extensively in Hotel Development with Accor (Fairmont),Four Seasons, Hilton and including local hospitality owners.
As Executive Director Headwaters Tourism Mr. Lafforgue will implement Board strategies, policies and decisions. Work with the team to devise and implement strategies to ensure long-term viability and sustainability. Eduardo is keen to take on the responsibility towards sustainable and inclusive tourism development to ensure a healthy tourism ecosystem designed to bring pleasure, richness and joy to the community for many years to come.
Maria Burton – Director of Marketing
Maria Burton, born and raised a Mono resident, now 20-year CEO and veteran in marketing, tourism, media and sponsorship. As an executive, Ms. Burton brings abundant and diverse economic development, tourism and sports marketing development experience from transnational destinations; California, Colorado, Utah, New Zealand, Australia, Fiji and British Columbia. Intrinsic to these initiatives were the related relationships, sponsor and partnership development; Destination BC, Vancouver Olympics in 2010, Red Bull, Subaru, Mitsubishi, Vail Resorts, CBS, Outside Television.
Ms. Burton, as Director of Marketing will oversee marketing, product and partner program development strategies, brand and new marketing initiatives, media, social, digital strategies and public relations for Headwaters Tourism.
Returning to her roots here in Headwaters with a family of her own, Ms. Burton is thrilled to bring this global diversity of skills and experience and apply it towards benefiting the community and region that is home to her heart.