Maria Burton, born and raised a Mono resident, now 20-year CEO and veteran in marketing, tourism, media and sponsorship. As an executive, Ms. Burton brings abundant and diverse economic development, tourism and sports marketing development experience from transnational destinations; California, Colorado, Utah, New Zealand, Australia, Fiji and British Columbia. Intrinsic to these initiatives were the related relationships, sponsor and partnership development; Destination BC, Vancouver Olympics in 2010, Red Bull, Subaru, Mitsubishi, Vail Resorts, CBS, Outside Television.

Ms. Burton, as Director of Marketing will oversee marketing, product and partner program development strategies, brand and new marketing initiatives, media, social, digital strategies and public relations for Headwaters Tourism.

Returning to her roots here in Headwaters with a family of her own, Ms. Burton is thrilled to bring this worldwide diversity of skills and experience and apply it towards benefiting the community and region that is home to her heart.

The new Headwaters Tourism executive is starting this 3rd week of November, 2018.

“We are very excited to welcome Maria Burton as the Executive leader to Headwaters Tourism. Together they bring a wealth of global tourism and destination marketing experience to our Region.” said Chair of the Headwaters Tourism Board Maria Britto. “Maria brings a leadership style and capacity to translate a Globally inspired vision into a Regional reality right here in the Hills. Headwaters Tourism will embark on an expanded outreach initiative to attract new audiences and enhance our connections with our existing partners across the Headwaters region. 2019 will be an exciting year for Headwaters Tourism as we celebrate our 25th Anniversary in business.”

Headwaters Tourism is a not-for-profit, multi award-winning destination marketing organization representing the rural Headwaters region of Ontario and providing tourism services on behalf of the regional tourism industry and on behalf of the municipal partners in Dufferin County and the Towns of Caledon, Mono, Shelburne & Erin.

Through innovation and a focused vision, Headwaters Tourism has become a Provincial and National leader in tourism destination marketing and management and is raising the bar for rural tourism development.


Maria Burton, maria@headwaters.ca, 519.942.0314 x210

Headwaters Tourism
246372 Hockley Road
Mono, ON L9W 6K4
Toll-free: 1-800-332-9744
Phone: 519-942-0314
Email us: real@headwaters.ca