As part of National Tourism Week (May 28th to June 3rd), Headwaters Tourism raised the new Headwaters Tourism flag at the Town of Shelburne, Town of Caledon and Town of Mono. Proclamations highlighting the importance of tourism in the Canadian and regional economy were adopted by Dufferin County, the Town of Caledon and the Town of Shelburne.

Headwaters Tourism is the destination marketing organization for the Headwaters region of Ontario, providing tourism services on behalf of the regional tourism industry and municipal partners in the eight municipalities of Dufferin County as well as the Town of Caledon & Erin.

Vision:  To position Headwaters as Ontario’s premier rural tourism destination.

Mission:  To integrate tourism into the regional economic development strategies of our partner municipalities, helping to build a robust and thriving tourism industry by working directly with tourism stakeholders across the region.

Key areas of focus include:

  • Marketing & communications
  • Product development & industry capacity   development
  • Advocacy and partnership development
  • Industry engagement & communications
  • Provincial tourism integration & liaison

Headwaters Tourism strongly advocates for regional collaboration, understanding that an integrated approach allows individual businesses, groups, committees, communities and municipalities to expand their reach and leverage their impact in the marketplace.

In the Headwaters region tourism has a tremendous impact on the local economy, with over 875,000 visitors coming to the area each year, resulting is over $68 million in annual visitor spending.

Headwaters Tourism has recently been recognized with multiple provincial and national tourism awards for marketing, innovation, product and economic development.